MADISON, Wis.—The Universities of Wisconsin today announced the launch of “Mascots on Main,” a new social media video campaign showcasing the strong relationships between Wisconsin’s constellation of 13 public universities and local businesses across the state. The campaign features university chancellors and their mascots visiting businesses that partner with the universities, are owned by alumni, employ university students, or simply support the Universities of Wisconsin.
Each week, a different University of Wisconsin will be highlighted across the Universities of Wisconsin’s social media channels, showcasing the unique connections between the university and its surrounding community.
The first video in the series will be released today, February 10, featuring UW-Platteville Chancellor Tammy Evetovich and mascot Pioneer Pete. It can be viewed on the Universities of Wisconsin’s social media channels, including Facebook, LinkedIn, X, X – Jay Rothman, and YouTube.
“We’re incredibly grateful for the support we receive from local businesses, and it is vital to demonstrate the many ways in which Wisconsin businesses depend on the Universities of Wisconsin,” said Universities of Wisconsin President Jay Rothman. “The videos will share these stories for weeks to come at our universities. Come for the mascots but stay for the message.”
The Universities of Wisconsin serve approximately 164,400 students. Awarding nearly 36,000 degrees annually, these 13 public universities are Wisconsin’s talent pipeline, putting graduates in position to increase their earning power, contribute to their communities, and make Wisconsin a better place to live. Nearly 90 percent of in-state Universities of Wisconsin graduates stay in the state five years after earning a degree. The universities provide a 23:1 return on state investment. The Universities of Wisconsin also contribute to the richness of Wisconsin’s culture and economy with groundbreaking research, new companies and patents, and boundless creative intellectual energy. Learn more at wisconsin.edu.