New Brand, New Look: Universities of Wisconsin
We have launched a new “Universities of Wisconsin” brand in place of “University of Wisconsin System” as the preferred way to describe our universities. This new brand reinforces the role our Universities of Wisconsin have in providing a network of opportunities to make a difference.
We have provided new Visual Identity elements (including a logo, mark, map, and fonts), as well as an updated Writing Style Guide, to support this new brand. Additional changes will be released as they are approved, and these pages will change frequently.
If you have questions, please email the Office of Public Affairs, Communications & Branding.
Download Files
Download ZIP files contain PNG and Adobe Illustrator files.
Logo
- All modifications to the logo for sub-brand material or otherwise must be approved by the Office of Public Affairs, Communications & Branding to ensure the logo meets branding requirements.
- New units, projects, and initiatives must consult with the Office of Public Affairs , Communications & Branding for help with brand placement within the brand architecture.
- For UWSA, an office name IS NOT ALLOWED to be incorporated with the logo for the production of branded merchandise (such as apparel. promotional items).
Mark
- The logo can be used as a mark by isolating the “UW state outline” from the typeface, provided that there is adequate reference to the Universities of Wisconsin elsewhere in your document.
- This mark can be used as a graphic element to enhance the layout of your document or it can be used as a way to incorporate branding.
Word Mark
The “Universities of Wisconsin” portion of the logo can be used as a word mark by isolating the typeface. This word mark can be used as a graphic element to enhance the layout of your document or it can be used as a way to incorporate branding.
Usage Guidelines
- Do not alter the logo, mark, or word mark. The images should not change dimension or color.
- The logo and word mark should always appear large enough for the “Universities of Wisconsin” to be legible. Never use a file that is too small for the rendered size so the image appears pixelated.
- The color of the logo, mark, and word mark should remain the primary brand color. When the logo is used on a dark background, it is acceptable for it to be reversed out or in white. In one- or two-color pieces, the logo should be reversed out or printed in the color of the body copy.
Constellation Map
Use the constellation map as a graphical element to represent the constellation of Wisconsin’s 13 public universities.
Seal
The UW System seal represents the long-standing relationship between the state of Wisconsin and its public universities. The seal is reserved as an official ceremonial mark to be used in media or communications from the Office of the President on materials such as:
- Official documents
- Awards and certificates
- Events sponsored by the Office of the President
- Legal documents
- Stationery watermark or other media sponsored by the Office of the President
For digital versions of the seal, contact the Office of Public Affairs, Communications, and Branding. Note that all uses of the seal are required to have approval from the Office of the President as well as University Relations.
