The energy was palpable as UW-Platteville Chancellor Tammy Evetovich and the university’s mascot, Pioneer Pete, travelled off campus to visit a local business with deep university roots: WCC Brands Custom Apparel. The visit marked the launch of the Universities of Wisconsin’s “Mascots on Main” campaign, a statewide initiative highlighting the vital connections between UW universities and the communities they serve.
The WCC Brands illustrates the power of a UW-Platteville education. Owner Corey Kaiser is a proud UW-Platteville alumnus who turned a student venture into a successful local business, demonstrating the practical skills and innovative thinking he learned at the university.
Chancellor Evetovich and Pioneer Pete’s visit was more than just a photo opportunity; it was a chance to recognize and celebrate their partnership. The day began with a warm welcome from Corey who led the Chancellor and Pete on a tour of the facility, showcasing the company’s operations. The visit culminated in a symbolic moment as the WCC Brands placed a “We Support the Universities of Wisconsin” window cling on the company’s storefront. This act demonstrated the company’s public commitment to UW-Platteville and the broader Universities of Wisconsin, showcasing the mutual respect and support that exists between the university and its area businesses.
Find Your Fit – Find out which of the 13 unique Universities of Wisconsin is right for you
“We are incredibly proud of our partnership with WCC Brands,” said Chancellor Evetovich. “As a family-owned, community-driven business, WCC has a deep commitment to the region – one that aligns closely with our values. We are excited to continue working together to make a lasting impact.”
The “Mascots on Main” campaign highlights the critical role the Universities of Wisconsin play in driving economic development and fostering community partnerships across the state. As the Universities of Wisconsin advocate for increased state funding, stories like the one shared by UW-Platteville and WCC Brands illustrate the benefits of investing in higher education and supporting the next generation of Wisconsin’s leaders and entrepreneurs. Stay tuned for more inspiring stories from the “Mascots on Main” campaign in the weeks to come.
13 Universities. Unlimited Opportunity. – Explore our campuses and apply today!
Written by Ethan Schuh, Universities of Wisconsin