The UW-Madison College of Engineering is among the nation’s top colleges of engineering.

With $136 million in research and more than 100 patent disclosures annually, the College of Engineering is working to cultivate innovation as standard operating procedure in its classrooms and labs.

The best way to appreciate innovation—what it means, where it comes from and why it matters—is to hear it described directly by faculty, students and alumni. This video features nine engineers who also happen to be inventors and entrepreneurs. Some of them got their start in campus innovation competitions, while others commercialized big ideas from research labs.

Learn more about these innovators here: http://perspective.engr.wisc.edu/2012/08/insights-on-innovation/